The chocolate founder
It took 40 days to convince him his D2C website needed a developer. He later admitted, unprompted, that it only happened because of that push.
What I do
Cofounder in everything but equity.
Not a consultant, not a coordinator. I work inside the business as a builder and operator, on every call, across every team.
I take a stand rather than agree for the sake of it. Equity was never the point. Decision-making authority is.
What I own inside your business
8 things. All of them talk to each other.
- Product and market fitStrangers paying, and coming back. Not friends and family.
- Pricing and unit economicsWhat's left after every cost, on every order.
- Reaching customersAds, PR, performance, offline.
- Retention and repeat salesThe kirana shop, not the mela stall.
- Competitor researchNot copying them. Understanding them.
- Revenue model and channel mixEvery channel has one job.
- Team systemsWho owns what, and who checks it.
- SOPsSo the business runs when you take a holiday.
How I find the real problem
“We need more sales” can mean 4 different things.
- A thin margin
- A website that leaks
- A channel with no repeat buyers
- A team spread too wide
Each needs a different fix. More ad spend solves only one. So the thing is, I don't touch your ads until I've read money, customers and marketing together.
How it runs
Diagnose. Build. Run.
Highest-impact fixes first. Scope agreed upfront, and a contract only once the picture is clear.
- Diagnose
I review your numbers, customers and channels. You get a broad list of fixes, and the investment picture upfront. No surprises later.
- Build
The plan turns into action. The right team goes in place, hired, or from the people you already have.
- Run
We review and improve, and build routines your team keeps. Accountability, and honesty about what can't be predicted.
The first 60 to 90 days
A roadmap you can actually check.
- Day 0
What to fix first.
- Day 30
What to test.
- Day 60
Where to focus.
- Day 90
Progress against the numbers we agreed.
What changes for you
- You know where your money goes, and which products and customers make a profit.
- Marketing brings customers back, not just first orders.
- Teams work to one set of priorities.
- Progress is visible in numbers you understand.
- The business runs with less dependence on you.
The numbers I track with you
- Profit per order
- Customer acquisition cost
- Average order value
- Repeat purchases and lifetime value
- Website conversion
- Return on ad spend
- Profit by product and by channel
3 founders, in my words
What it actually looks like from the inside.
The stationery designer
A trained brand designer, with a confused positioning of her own. Craft expertise doesn't guarantee clarity about your own brand.
The founder who waited
Met a year before implementing the strategy. Her own regret: wishing she had started earlier. Delay was the only real cost.
What founders wrote on Topmate
In their words, not mine.
“What I really appreciate about her is her brutal honesty. She gives you a realistic picture of your business, without sugarcoating anything.”
“It felt like speaking with someone who has genuinely built a consumer brand and understands the realities.”
“She helped me see pricing and channel decisions I hadn't considered, which changed how I approached strategy.”
“An hour with Kavea was enough to see the depth of thought and care she brings to understanding a business.”
“Kavea made me feel seen, heard and safe above everything else.”
“Sometimes all it takes is one conversation with the right person to see things more clearly.”
Who I work with
Early, or stuck.
The stage matters, not the company's size. If you're about to launch, or you've been selling for a while and can't break through, let's talk. One honest conversation, and you'll know if I'm the right person.
